New advertisement for Nike's Fuelband

Hope Solo, Paul Rodriguez, and Ndamukong Suh show off the Nike+ Fuelband. (How does it tell when Paul's skateboarding, as opposed to riding in a car?) Via.

*Buy Nike sportbands at Amazon.

Awesome Ninja Warrior tryout video

Funny and motivational Ninja Warrior tryout video. Via.

Longer explanation of the Nike+ Fuelband

Much longer explanation of the Nike+ Fuelband:



and here's a commercial for it that somehow incorporates Indiana Jones and Twin Peaks (apparently I am the target audience for this device):



You can preorder to receive it on 2/22.

NIKE+ FuelBand

NIKE+ FuelBand:

The ergonomic NIKE+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

As you wear the FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The NIKE+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.

$150, but currently sold out.

Can Adidas make those foot-hugging shoes look cool?

Here's Adidas's "barefoot training shoe" the adipure Trainer (not yet on sale as far as I could tell). Via.

Strength training for parkour

How to get in shape for parkour.