John Carter poster by JC Richard for Mondo.
The Daily Beast has a long article on Hollywood predicting the movie will be an epic failure:
Although the character has been known as “John Carter of Mars” and was envisioned as a movie trilogy under that name, Disney marketers dropped the “of Mars” part because of industry-think holding that female movie fans are more likely to be turned off by such overtly sci-fi elements. And after the big-budget failure of last year’s Cowboys & Aliens seemingly confirmed that modern audiences are uninterested in Westerns—or, by extension, vintage Americana—Carter’s Civil War connection has been all but excised from the marketing.*Buy Mondo posters at eBay.
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